{"title":"Black Friday","description":"\u003cp\u003eEvery GENT product is 20% off until midnight on Cyber Monday, 30 November. The full three-step set is £36.\u003c\/p\u003e","products":[{"product_id":"mens-face-cleanser","title":"Men's Face Cleanser","description":"\u003cp data-end=\"426\" data-start=\"0\"\u003eMen's Face Cleanser is the essential first step in your skincare routine, designed to gently cleanse, control oil, and minimise the appearance of pores without stripping or drying the skin. Formulated specifically to tackle common male skin concerns like oily skin, congestion and uneven texture, this cleanser removes dirt, excess sebum, and daily pollution while keeping skin hydrated and balanced.\u003c\/p\u003e\n\u003cp data-end=\"426\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"426\" data-start=\"0\"\u003eA powerful yet gentle \u003cstrong data-end=\"73\" data-start=\"48\"\u003eface cleanser for men\u003c\/strong\u003e designed to keep skin clean, balanced and ready for the day. This high-performance \u003cstrong data-end=\"179\" data-start=\"157\"\u003emens face cleanser\u003c\/strong\u003e removes dirt, sweat and daily build up while helping maintain your skin’s natural moisture barrier. The lightweight gel formula creates a rich lather that rinses easily, leaving your face feeling fresh, smooth and comfortable never tight or dry.\u003c\/p\u003e\n\u003cp data-end=\"426\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"833\" data-start=\"428\"\u003ePerfect as a \u003cstrong data-end=\"477\" data-start=\"441\"\u003emens face cleanser for oily skin\u003c\/strong\u003e, it helps control excess shine, unclog pores and support clearer-looking skin without over-stripping. Regular use helps reduce the appearance of congestion and keeps your complexion looking healthy and energised. Whether you’re dealing with long workdays, workouts or city pollution, this cleanser works hard to keep your skin feeling clean and refreshed.\u003c\/p\u003e\n\u003ch2 data-end=\"833\" data-start=\"428\"\u003e\u003cstrong\u003eMen's Face Cleanser Why It Works\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThis advanced formula combines gentle exfoliating acids to unclog pores and boost cell turnover, Niacinamide to regulate oil and refine pores, and multi-weight Hyaluronic Acid to hydrate at every skin level. Allantoin soothes and calms, making it effective yet comfortable for daily use.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControls excess oil \u0026amp; shine\u003c\/li\u003e\n\u003cli\u003eMinimises the look of large pores\u003c\/li\u003e\n\u003cli\u003eSupports clearer-looking skin\u003c\/li\u003e\n\u003cli\u003eGently exfoliates for smoother skin\u003c\/li\u003e\n\u003cli\u003eHydrates without heaviness\u003c\/li\u003e\n\u003cli\u003eBrightens and balances skin tone\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eSuitable For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOily \u0026amp; combination skin\u003c\/li\u003e\n\u003cli\u003eBlemish-prone skin\u003c\/li\u003e\n\u003cli\u003eNormal to dry skin\u003c\/li\u003e\n\u003cli\u003eMen new to skincare or simplifying their routine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eFeatured Ingredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNiacinamide – oil control, pore refining, brightening\u003c\/li\u003e\n\u003cli\u003eExfoliating Acids – clear pores \u0026amp; smooth texture\u003c\/li\u003e\n\u003cli\u003eHyaluronic Acid Complex – deep, multi-level hydration\u003c\/li\u003e\n\u003cli\u003eAllantoin – soothing \u0026amp; skin barrier support\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1185\" data-start=\"835\"\u003e\u003cstrong\u003eThe GENT Difference\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-end=\"1185\" data-start=\"835\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli data-end=\"1185\" data-start=\"835\"\u003eVegan\u003c\/li\u003e\n\u003cli data-end=\"1185\" data-start=\"835\"\u003eMade in the UK\u003c\/li\u003e\n\u003cli data-end=\"1185\" data-start=\"835\"\u003ePollution protection\u003c\/li\u003e\n\u003cli data-end=\"1185\" data-start=\"835\"\u003eDesigned for men’s skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eStep 1 of the GENT 3-Step Routine\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eCleanse. Treat. Moisturise.\u003cbr\u003eFor clearer, smoother, healthier-looking skin without the fuss.\u003c\/p\u003e","brand":"Gent Skincare","offers":[{"title":"Default Title","offer_id":56247642423682,"sku":"GENT001","price":11.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/6712\/7682\/files\/IMG_3747_1.png?v=1768977825"},{"product_id":"mens-face-serum","title":"Men's Face Serum","description":"\u003cp data-end=\"413\" data-start=\"0\"\u003e\u003cstrong data-end=\"35\" data-start=\"16\"\u003eMen's face serum \u003c\/strong\u003estep 2 is the power treatment in the GENT 3-Step Routine. designed to calm redness and control excess oil, this lightweight serum helps refine skin texture and even tone without irritation or heaviness.\u003c\/p\u003e\n\u003cp data-end=\"413\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"413\" data-start=\"0\"\u003eFormulated for real male skin concerns, oil control, enlarged pores and uneven texture. It works beneath the surface to support the skin barrier while keeping skin clear, calm, and balanced. \u003c\/p\u003e\n\u003cp data-end=\"413\" data-start=\"0\"\u003e \u003c\/p\u003e\n\u003ch2 data-end=\"763\" data-start=\"415\"\u003e\u003cstrong\u003eMen's Face Serum Why It Works\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1309\" data-start=\"765\"\u003eThis high-performance formula is powered by Azelaic Acid to reduce redness, support clearer-looking skin and improve pigmentation, paired with Niacinamide to regulate oil and minimise pores.\u003c\/p\u003e\n\u003cp data-end=\"1309\" data-start=\"765\"\u003e\u003cbr\u003eHyaluronic Acid delivers lasting hydration, while Pro-Vitamin B5 strengthens the skin\u003cbr\u003ebarrier and soothes irritation for healthier-looking skin over time.\u003c\/p\u003e\n\u003cp data-end=\"1309\" data-start=\"765\"\u003eEffective, gentle, and made for daily use.\u003c\/p\u003e\n\u003ch2 data-end=\"1309\" data-start=\"765\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eCalms redness \u0026amp; irritation\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eSupports clearer-looking skin\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eControls excess oil \u0026amp; shine\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eMinimises the appearance of pores\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eFades dark spots \u0026amp; uneven tone\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eHydrates while supporting the skin barrier\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1309\" data-start=\"765\"\u003e\u003cstrong\u003eSuitable For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eNormal, combination \u0026amp; oily skin\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eBlemish-prone skin\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eDry or sensitive skin needing balance\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eMen who want results without complicated routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1309\" data-start=\"765\"\u003e\u003cstrong\u003eFeatured Ingredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eAzelaic Acid – redness reduction, tone evening, clearer-looking skin\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eNiacinamide – oil regulation, pore refining, complexion balancing\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eHyaluronic Acid – deep, lightweight hydration\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003ePro-Vitamin B5 – barrier repair \u0026amp; soothing support\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1309\" data-start=\"765\"\u003e\u003cstrong\u003eThe GENT Difference\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eVegan\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eMade in the UK\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003ePollution protection\u003c\/li\u003e\n\u003cli data-end=\"1309\" data-start=\"765\"\u003eDesigned for men’s skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-end=\"1309\" data-start=\"765\"\u003e\u003cstrong\u003eStep 2 of the GENT 3-Step Routine\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1309\" data-start=\"765\"\u003eCleanse. Treat. Moisturise.\u003cbr\u003eFor clearer, smoother, healthier-looking skin without the fuss.\u003cbr\u003e\u003c\/p\u003e","brand":"Gent Skincare","offers":[{"title":"Default Title","offer_id":56247642784130,"sku":"GENT002","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/6712\/7682\/files\/IMG_3753_1.png?v=1768977766"},{"product_id":"mens-face-moisturiser","title":"Men's Face Moisturiser","description":"\u003cp data-end=\"417\" data-start=\"0\"\u003eMen’s face moisturiser  is the final step in the GENT 3-Step Routine, designed to hydrate, calm, and protect men’s skin while strengthening the skin barrier. Lightweight yet deeply nourishing, this daily moisturiser helps relieve dehydration, reduce sensitivity, and smooth the appearance of fine lines, without greasiness or shine. Perfect for all skin types, even reactive or blemish-prone skin.\u003c\/p\u003e\n\u003ch2 data-end=\"417\" data-start=\"0\"\u003e\u003cstrong\u003eStep 3: Hydrating Barrier-Repair Moisturiser\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"417\" data-start=\"0\"\u003eLock it in. Protect. Strengthen.\u003c\/p\u003e\n\u003ch2 data-end=\"880\" data-start=\"419\"\u003e\u003cstrong\u003eMen’s Face Moisturiser Why It Works\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1273\" data-start=\"882\"\u003ePowered by Ceramides to reinforce the skin barrier and prevent moisture loss, and multiweight Hyaluronic Acid to deliver long-lasting hydration and plumping at every skin level. This formula calms stressed skin, improves resilience, and protects against daily environmental aggressors and pollution.\u003c\/p\u003e\n\u003cp data-end=\"1273\" data-start=\"882\"\u003eHydration that works, not one that weighs you down.\u003c\/p\u003e\n\u003ch2 data-end=\"1273\" data-start=\"882\"\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-end=\"1273\" data-start=\"882\"\u003eDeeply hydrates \u0026amp; locks in moisture\u003c\/li\u003e\n\u003cli data-end=\"1273\" data-start=\"882\"\u003eStrengthens the skin barrier\u003c\/li\u003e\n\u003cli data-end=\"1273\" data-start=\"882\"\u003eCalms sensitive or reactive skin\u003c\/li\u003e\n\u003cli data-end=\"1273\" data-start=\"882\"\u003ePlumps \u0026amp; firms for smoother-looking skin\u003c\/li\u003e\n\u003cli data-end=\"1273\" data-start=\"882\"\u003eHelps reduce the appearance of fine lines\u003c\/li\u003e\n\u003cli data-end=\"1273\" data-start=\"882\"\u003eLightweight, non-greasy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eSuitable For\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNormal, combination \u0026amp; oily skin\u003c\/li\u003e\n\u003cli\u003eDry or dehydrated skin\u003c\/li\u003e\n\u003cli\u003eBlemish-prone skin\u003c\/li\u003e\n\u003cli\u003eSensitive or reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eFeatured Ingredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramides\u003c\/strong\u003e – barrier repair \u0026amp; moisture retention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e – deep hydration \u0026amp; skin plumping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eThe GENT Difference\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDermatologically tested\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eMade in the UK\u003c\/li\u003e\n\u003cli\u003ePollution protection\u003c\/li\u003e\n\u003cli\u003eDesigned for men’s skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eStep 3 of the GENT 3-Step Routine\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eCleanse. Treat. Moisturise.\u003cbr\u003eFor clearer, smoother, healthier-looking skin without the fuss.\u003c\/p\u003e","brand":"Gent Skincare","offers":[{"title":"Default Title","offer_id":56247647207810,"sku":"GENT003","price":13.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/6712\/7682\/files\/IMG_3731_1.png?v=1768977704"},{"product_id":"skincare-set-for-men","title":"Skincare Set For Men","description":"\u003cp data-start=\"0\" data-end=\"526\"\u003eSkincare Set For Men is the ultimate introduction to simple, effective men’s skincare. This complete 3-step routine is designed to cleanse, correct, and protect your skin, tackling oil, redness, dehydration and uneven texture without irritation or unnecessary steps.\u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"526\"\u003eBuilt for men. Powered for results. No fuss.\u003c\/p\u003e\n\u003ch3 data-start=\"0\" data-end=\"526\"\u003eThe Complete 3-Step Routine for Men.\u003c\/h3\u003e\n\u003cp\u003eCleanse. Treat. 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shine\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eCalms redness \u0026amp; irritation\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eSupports clearer-looking skin\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eMinimises the appearance of pores\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eDeeply hydrates without greasiness\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eStrengthens the skin barrier\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eSmooths texture \u0026amp; evens skin tone\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eSupports long-term skin health\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1009\" data-end=\"1308\"\u003eSuitable For\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eNormal, combination \u0026amp; oily skin\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eBlemish-prone skin\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eDry, dehydrated, or sensitive skin\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003eMen new to skincare or wanting a simple, effective routine\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1009\" data-end=\"1308\"\u003e\u003cstrong\u003eFeatured Ingredients Across the Routine\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e – oil control, pore refining, complexion balancing\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003e\n\u003cstrong\u003eAzelaic Acid\u003c\/strong\u003e – redness reduction, tone evening, clearer-looking skin\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003e\n\u003cstrong\u003eHyaluronic Acid Complex\u003c\/strong\u003e – deep, multi-level hydration\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003e\n\u003cstrong\u003eCeramides\u003c\/strong\u003e – barrier repair \u0026amp; moisture retention\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1308\"\u003e\n\u003cstrong\u003eAllantoin \u0026amp; Pro-Vitamin B5\u003c\/strong\u003e – soothing \u0026amp; skin barrier support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eThe GENT Difference\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eDermatologically tested\u003cbr\u003eVegan\u003cbr\u003eMade in the UK\u003cbr\u003ePollution protection\u003cbr\u003eDesigned specifically for men’s skin\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Gent Skincare","offers":[{"title":"Default Title","offer_id":56270875689346,"sku":null,"price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0952\/6712\/7682\/files\/Skincare_Set.png?v=1789118278"}],"url":"https:\/\/gentskincare.co.uk\/collections\/black-friday.oembed","provider":"Gent Skincare","version":"1.0","type":"link"}